The Mission

Each day, an overwhelming 2,520 dogs and other pets, equating to a staggering 920,000 lives annually, meet an undeserved end, as reported by the ASPCA. Animal shelters do their utmost, but often their hands are tied due to limited resources.

Our mission is to boost the resources of these shelters through the proceeds of our product sales, to ensure a brighter future for our four-legged friends. We are dedicated to providing each deserving dog with a "second sunrise."

A "second sunrise" is the promise of a new home filled with endless love, belly rubs, and the joy of chasing one's tail under a clear sky. We are committed to the belief that every dog deserves this dawn of a new, happier life. Join us in our mission, and together, let's bring every dog their deserved "second sunrise."